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Use this pricing guide cheat sheet to get a quick overview of costs, from average rates to price factors. Then, read on to learn how much search engine optimization costs!
Use this pricing guide cheat sheet to get a quick overview of costs, from average rates to price factors. Then, read on to learn how much search engine optimization costs!
| Pricing Model | Cost |
|---|---|
| Monthly | $1500 – $5000 / month |
| Fixed price | $1500 – $25,000 / contract |
| Project-based or one-time | $5000 – $30,000 / project |
| Hourly | $100 – $300 / hour |
Depending on the services you choose, the scope of your project, and the agency you work with, you can expect to pay anywhere from $400 to more than $30,000 for services.
When it comes to Web pricing, most agencies follow one of these payment models:
| Monthly Retainer | Fixed Price Contract | Project Based Pricing | Hourly Consulting |
|---|---|---|---|
| $750 - $5,000 | Copywritting: $0.15 - $0.50 per word Site content audit : $500 - $7,500 Link profile audit: $500 - $7,500 Social Media site setup : $500 - $3,000 |
$1,000 - $30,000 | $100 - $300 per hour |
For the monthly retainer, clients will pay a monthly fee for selected Web services. Web costs for a monthly retainer plan range from $1500 to $5000 per month.
The fixed-price contract services allow clients to sign a contract and pay a set fee for specific Web services.
In most cases, fixed-price contract services will offer the following Web services:
| Service | Average Cost |
|---|---|
| Web copywriting | $0.15 to $0.50 word |
| Web content audit | $500 to $7500 |
| Link profile audit | $500 to $7500 |
| Social media site setup | $500 to $3000 |
Project-based pricing is similar to contract-based services, but it allows clients to pay a determined fee for custom Web projects. Project-based Web services can cost anywhere from $1000 to $30,000. The average cost for project-based Web services, however, is $5000 to $30,000.
Hourly consulting refers to a contract in which clients pay agencies an hourly fee in exchange for Web services. Hourly Web consulting fees range from $100 to $300 per hour.
If SEO companies charge less than $750 per month for SEO services, you’ll want to be careful. When it comes to SEO, you often get what you pay for with regards to results. Agencies that offer web services often lack the resources and experience to help you earn the highest possible ROI. It’s also important to remember that no matter what plan you choose, SEO takes time — you won’t see results overnight. That being said, SEO is extremely valuable, and it will position your business for long-term success.