Study Web Designs/Online Marketing Case Studies

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North Dallas Moving and Storage

North Dallas Moving & Storage is a full-service Moving and Storage company and an agent for United Van Lines. NDMS had been in business for fifty years and they were very active in the Dallas and surrounding communities. NDMS approached Denali & Associates in 2015 to create a new website that would enhance brand awareness, increase online traffic, and generate high-quality leads via an effective interactive marketing strategy.


  • NDMS is not physically located in Dallas and is based in Carrollton TX.

  • Competition was great and they were spending a lot of money online. Denali & Associates were not going to have the same kind of investment to work with.

  • The previous SEO firm had unfortunately put NDMS under a Google penalty, which we needed to work out of using White hat methods.

  • NDMS was not ranking in Dallas; therefore, the leads they were hoping for via their online expenditures were not realized.


  • Denali & Associates refreshed the website design, provided sound SEO architecture and integrating relevant keywords like Dallas moving company, commercial movers in Dallas, Dallas Interstate movers, Carrollton moving companies, throughout NDMS.com.

  • Developed a lead proven lead capture form that was intuitive to the site so potential customers could request a quote with ease.

  • Produced a video using a professional actor to tell NDMS’s story and we placed that on the home page for all to see. Denali & Associates also optimized the video via video SEO and now NDMS can capture potential clients on YouTube searching relevant keyword phrases.

  • Optimized and improved the quality and depth of existing content and created a Dallas Movers blog and newsroom. Furthermore, we have run quarterly press releases throughout the campaign and as a result, we were able to boost organic site traffic, generate new leads which have ultimately led to more sales.

  • Claimed and optimized sixty plus business listings and added a PPC campaign to drive sales in the slow season.

  • Our continued effort around link building and media buys have resulted in excellent results in placing NDMS on or at the top of page one for critical industry searched phases.


  • NDMS is currently ranking organically on page one of Google for sixteen of the twenty-one targeted keyword phases in Dallas and Carrollton TX.

  • NDMS also ranks number one on YouTube for targeted moving industry keyword phrases being searched by potential customers.

  • NDMS website generates an average of 70-80 monthly leads, and 70-120 phone calls from organic traffic.

  • Increased NDMS Google Maps website, directions and phone call-to-actions 175%.

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